To reflect the brand’s core value of gentle yet effective influence on the skin, we used silk fabric as a backdrop—a symbol of softness, elegance, and skin-like texture. The fluid movement and delicate sheen of the silk subtly communicated the soothing experience and premium quality of Skiin’s products.
The visual approach was clean and minimal, allowing the product design to stand out while reinforcing the idea of calm, science-backed skincare. Soft lighting, close-up angles, and a serene color palette were carefully chosen to match the brand’s aesthetic and tone.
The resulting imagery was used across Skiin’s website and social media platforms, helping the brand build a consistent and aspirational visual identity that resonates with modern beauty consumers seeking gentle, high-tech skincare solutions.